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Facebook 100-101 Exam Syllabus Topics:
Topic |
Details |
Topic 1 |
- Identify settings available at the campaign, ad set, and ad level
- Identify the difference between an ad and a page post
|
Topic 2 |
- Identify the different Products that make up the Meta family of apps and services
- Communicate the value of the Meta Pixel
|
Topic 3 |
- Identify how Meta protects user data privacy and common ad policies
- Identify mobile creative best practices
|
Topic 4 |
- Explain how to measure the success of a campaign
- Explain the way Meta charges for ads and where the ads are shown
|
Topic 5 |
- Explain the differences between the tools available to create and manage ads
- Identify the structure of a Meta campaign
|
Topic 6 |
- Communicate the value proposition of the Meta family of apps and services for businesses
- Identify campaign results through ads reporting
|
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