[Mar 12, 2022] New Real MB-260 Exam Dumps Questions [Q30-Q44]

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[Mar 12, 2022] New Real MB-260 Exam Dumps Questions

Pass Your MB-260 Exam Easily with Accurate Microsoft Customer Data Platform Specialist PDF Questions

NEW QUESTION 30
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click “Next” and your data is now ready for unification.
Does this meet the goal?

Yes

NEW QUESTION 31
You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.
What feedback should you provide?

Relationships created via the unification process can be edited by those with contributor-level access.

You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.

You cannot edit any of the three relationships, as they are non-editable system relationships.

Relationships created via the unification process can only be edited by those with administrator-level access.

NEW QUESTION 32
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Identify the primary keys and semantic field types within the different entities.

Identify the entities that you need to unify into a single profile.

Identify the prioritization of similar fields between different entities.

Select the fields you want to include the unified customer profile.

Identify rules for duplication between different entities.

NEW QUESTION 33
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

NEW QUESTION 34
You are a Customer Data Platform Specialist. Your company’s information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their dat
a. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

There should be at least two to three transactions per customer ID. preferably across multiple dates.

There should be at least 100.000 unique customers to perform the CLV model.

There should be preferably two to three years of transactional data to predict CLV for one year.

The CLV model will not run if there is any missing data in the fields.

NEW QUESTION 35
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Output data store path

Output data store parameter name

Web service that contains your model

Entity name

NEW QUESTION 36
You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.
Which three relationship types are available in audience insights? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Non-editable system relationships, created by the system as part of the data unification process

Non-editable system relationships, which are created automatically from ingesting data sources

Editable inherited relationships, created by the system as part of the data unification process

Editable custom relationships, created and configured by users

Non-editable inherited relationships, which are created automatically from ingesting data sources

NEW QUESTION 37
You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.

Validate you have access to edit the Search and index pages in audience insights.

On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.

You must run Merge in order to view the newly added fields on the customer profile.

On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.

NEW QUESTION 38
You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team’s requirement?

Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.

Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales

Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

NEW QUESTION 39
You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.
Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.

In the Create New Environment dialog window, enter *UAT1″ name. Check Copy from exiting environment and select “Dev° from the option set.

In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.

In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

NEW QUESTION 40
You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.

Scheduled refresh is not available in trial environments and can only be configured for production instances.

The refresh schedule can be applied to selected data sources or specific entities within these data sources.

When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run.

NEW QUESTION 41
You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.
While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

The specific activity relationship path(s).

The number of days since the last order line

The credit card or any specific attributes recorded at the order line

The number of order lines

The value of the order line

NEW QUESTION 42
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?

Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.

Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.

Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.

Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

NEW QUESTION 43
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the ‘Average Transaction Value’ template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Choose the attribute representing the Transaction value from the Unified Customer entity.

Choose the attribute representing the Transaction value from the Unified Activity entity.

Choose an activity type and select the entity with transactional data.

Choose either the Account or Contact entity to get the related transactional data.

NEW QUESTION 44
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles dat
a. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.

Your team can set up scheduled refreshes that allow your workflow to run automatically.

Your team needs to manually trigger your custom machine learning workflows.

Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.

Microsoft MB-260 Exam Syllabus Topics:

Topic	Details
Topic 1	Create activities by using a new or existing relationship Differentiate between audience insights and engagement insights
Topic 2	Describe the process for consuming engagement insights data in audience insights Describe use cases for audience insights
Topic 3	Identify capabilities and limitations for scheduled refreshes Describe use cases for extending Customer Insights by using Microsoft Power Platform components
Topic 4	Identify permissions required to implement the Customer Card Add-in for Dynamics 365 apps Create a segment from customer profiles, measures, or AI predictions
Topic 5	Differentiate between low, medium, high, exact, and custom precision methods Analyze Customer Insights data by using Azure Synapse Analytics
Topic 6	Select Customer Insights entities and attributes for matching Resolve data inconsistencies, unexpected or null values, and data quality issues
Topic 7	Differentiate between system refreshes and data source refreshes Describe use cases for creating reports by using Customer Insights
Topic 8	describe prerequisites for using custom Azure Machine Learning models in Customer Insights Describe methods for creating segments, including blank segments
Topic 9	Display Customer Insights data from within Dynamics 365 apps Transform, cleanse, and load data by using Power Query

Updated MB-260 Exam Practice Test Questions: https://www.prepawaypdf.com/Microsoft/MB-260-practice-exam-dumps.html

Microsoft MB-260 Exam Syllabus Topics:

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