Marketing-Cloud-Email-Specialist Practice Exams and Training Solutions for Certifications [Q70-Q93]

Q70. While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A dataextension named ‘myTestData’ contains only the variations needed.
Which method should be used to accomplish this task?

Q71. The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

Q72. Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?

Q73. A marketer develop an email with personalized content based on five geographic regions
1.Northeast: static image of light house 2. South east: image carousel of beaches
3.Central: has no content to display 4. Northwest: static image of waterfall
5.Southwest: expiry coupon
How many content rules need to be created to accomplish this

Q74. A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.
Which tool should help create this table?

Q75. NTO wants to create a dynamic welcome series to make each email more relevant to its subscribers the 2nd email in the series should send customers down a predetermined path based on click activity within the first email. Which journey builder activity should be used?

Q76. Which action will the Validate tool complete when initiated?

Q77. Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

Q78. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

Q79. What happens if you do not deal with bounce rates of 20% or greater?

Q80. A data administrator is creating a new data extension to store product catalog dat
a. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

Q81. A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file.
The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

Q82. Why should a Marketer ensure that field lengths are accurate when creating a data extension? Choose 2 answers

Q83. A marketer send an email to a send able data extension that contains a customer _ id fields with a numeric of data type that relates to the subscribers key and the all subscribers list as a send relationshipWhich two statements are correct about the emails send behavior for any subscribers who currently does not exist on the all subscribers list? Choose two answers

Q84. A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes.
Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

Q85. What occurs in an Enterprise 2.0 account when a subscriber clicks the default “One-Click Unsubscribe” link in an email? (Choose 2)

Q86. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? (Choose two.)

Q87. A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

Q88. NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

Q89. Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line “NTO Spring Sale.” What feature should be used to target these members?

Q90. TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
“Hero CTA”.
What are two method two ensure click behavior on these images is tracked with this naming convention.

Q91. A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?

Q92. Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?

Q93. What is a table within the application database that stores sendable subscriber data as well as relational data like
purchases, inventory, rewards programme data?